LinkedIn An Essential for All Job Seekers







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Company Background
  • LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
  • The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.
  • As of March 31, 2012 (the end of the first quarter), professionals are signing up to join LinkedIn at a rate of approximately two new members per second.
  • The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.
LinkedIn Facts
  • As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories.
  • Sixty-one percent of LinkedIn members are located outside of the United States, as of March 31, 2012.
  • LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.
  • Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.
  • The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner.
  • LinkedIn is currently available in seventeen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
  • As of March 31, 2012, LinkedIn has 2,447 full-time employees located around the world. LinkedIn started off 2012 with about 2,100 full-time employees worldwide, up from around 1,000 at the beginning of 2011 and about 500 at the beginning of 2010.
Worldwide Membership
  • 161m professionals around the world as of March 31, 2012
  • 44m+ members in the EMEA region (Europe, Middle East and Africa) as of February 17, 2012
  • 34m+ members in Europe as of February 17, 2012
  • 9m+ members in the UK as of April 2, 2012
  • 3m+ members in France as of November 29, 2011
  • 3m+ members in the Netherlands as of December 6, 2011
  • 2m+ members in Italy 
  • 2m+ members in the DACH region (Germany, Austria and Switzerland) 
  • 3m+ members in Spain as of March 27, 2012
  • 1m+ members in Belgium as of September 22, 2011
  • 1m+ members in Turkey as of February 10, 2012
  • 25m+ members in Asia and the Pacific as of January 29, 2012
  • 15m+ members in India as of May 29, 2012
  • 4m+ members in Southeast Asia as of January 29, 2012
  • 1m+ members in Indonesia as of February 21, 2012
  • 1m+ members in the Philippines as of March 12, 2012
  • 5m+ members in Canada as of January 19, 2012
  • 8m+ members in Brazil as of May 3, 2012
  • 3m+ members in Australia as of March 12, 2012
  • As of March 31, 2012, students and recent college graduates are the fastest-growing demographic on LinkedIn
LinkedIn and Business
  • As of March 31, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 82 of the Fortune 100 companies.
  • More than 2 million companies have LinkedIn Company Pages.
  • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
  • More than 60,000 developers are using LinkedIn APIs to create innovative tools and services for professionals, averaging over two billion API calls per month as of March 31, 2012.
  • As of March 31, 2012, there are more than 400,000 unique domains actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.
  • LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups.
  • In the last week of March 2012, 22 percent of unique visiting members came from mobile devices.
  • As of March 31, 2012, hundreds of thousands of job applications have been submitted using Apply With LinkedIn.
LinkedIn Financial Metrics

2012 Quarter 1
  • Total revenue advanced 101 percent year on year to $188.5 million. This was the seventh straight quarter in which LinkedIn's revenues have at least doubled over the prior year.
  • Hiring Solutions revenue was $102.6 million, increasing 121 percent compared to the year ago period. In the quarter, hiring solutions comprised 54 percent of total revenues compared to 49 percent last year. At the end of March 2012, there were over 10,400 enterprises under contract for hiring solutions.
  • Marketing Solutions revenue was $48.0 million, increasing 73 percent compared to the prior year.
  • Premium Subscriptions revenues ended the quarter at $37.9 million, up 91 percent year-over-year.
  • According to comScore, unique visitors (including members and non-members) averaged 102.5 million in the first quarter of 2012. In March 2012, LinkedIn ranked as the 31st most-visited website worldwide, according to comScore. ComScore measured 9.4 billion page views in the first quarter.
Management

Jeff Weiner is the CEO of LinkedIn, the world’s largest and most powerful network of professionals. Under his leadership, LinkedIn has rapidly expanded its global platform to seventeen languages and more than 20 offices around the world, grown its membership base from 33 million to 161 million members, and increased its revenue more than sixfold to $522 million in 2011. Before joining LinkedIn in 2008, Jeff was an executive in residence at Accel Partners and Greylock Partners, where he advised the firm’s consumer technology portfolio companies and evaluated new investment opportunities. Previously, Jeff served as executive vice president of Yahoo!'s Network Division, a business that generated $3 billion in annual revenue with more than 3,000 employees and responsibility for many of the company’s consumer-facing and industry-leading products. Prior to joining Yahoo! in 2001, Jeff spent more than six years at Warner Bros., where he helped oversee the company’s online efforts and developed the initial business plan for Warner Bros. Online in 1994. In addition to LinkedIn, Jeff serves on the board of directors for Intuit Inc., DonorsChoose.org and Malaria No More. He holds a B.S. degree in Economics from The Wharton School at the University of Pennsylvania.

Nick Besbeas joined LinkedIn in January 2011 to lead the company’s global marketing strategy. He came to LinkedIn from Yahoo!, where he was Senior Vice President of Consumer Marketing and Insights. During his five years at Yahoo!, Nick also led business-to-business marketing, direct marketing and customer support. In early 2000, he co-founded the marketing and business analytics firm digiMine, now Audience Science, a leader in behavioral and audience targeting. Prior to that, he was head of the Direct Marketing and Business Intelligence group at Microsoft, MSN, where he pioneered standards for direct marketing and customer intelligence on the web. Nick has also held roles at Quill Corporation and The Signature Group. He holds a BA from the University of Illinois and an MA in Economics from DePaul University.

Steve Cadigan joined LinkedIn in August 2009 to lead the organization’s employee growth around the world. He has more than 20 years of HR management experience in the US, Canada and the Asia-Pacific region and has worked on acquisition integrations around the globe. Prior to his current role, Steve served as Vice President of HR at Electronic Arts where he was responsible for the Games Label group, with 2,500 employees and $2 billion revenue, as well as M&A integrations. Steve helped build Cisco’s world-class acquisition integration team and previously held key HR leadership roles at PMC-Sierra, AMD, Fireman's Fund and Esprit. Steve has a BA in History from Wesleyan University and an MA in Organizational Development and HR Management from University of San Francisco.

Mike Gamson joined the company in August 2007 and currently heads up LinkedIn’s global recruitment and marketing solutions teams. Previously, Mike was Director of Product Marketing at Advent Software, a provider of enterprise software for investment managers, where he led the Trading and Order Management business. Mike began his career as an entrepreneur in Costa Rica, founding a restaurant and boutique hotel in 1996. He sold the business to American investors and joined Bank of America as a financial analyst in Chicago the following year. Mike holds a BA from Amherst College.

David Henke joined LinkedIn in November 2009 and is responsible for  Production Operations, IT, Data Systems, and Security. Prior to his current role, David was Senior Vice President of Engineering at Yahoo! for four years, responsible for Engineering/Operations for the Yahoo! Search Marketing organization and the Production Operations infrastructure for the entire company. Previously, David ran Engineering/Operations for AltaVista and held development and management roles at Silicon Graphics. David also founded two software companies, CAE Systems and TeamOne Systems, both of which were acquired. He holds a BA in Mathematics from the University of California, Santa Barbara. 

Deep Nishar has more than 20 years experience helping Internet and software companies build and grow their businesses. He joined LinkedIn in January 2009 and is responsible for setting and executing the company’s global product strategy. Deep came to LinkedIn from Google, where he headed product strategy for Asia-Pacific, led the company’s mobile initiatives, and built the systems used for managing Google's global customer base. Previously, Deep was Founder and Vice President of Products at software company Patkai Networks. In 2010, he co-founded AngelPad, a mentorship program for entrepreneurs. Deep holds an MBA with highest honors (Baker Scholar) from Harvard Business School, a MSEE from University of Illinois, Urbana-Champaign, and a B. Tech with honors from the Indian Institute of Technology. He has co-authored seven patents and received the Google Founders Award, given to employees who made extraordinary contributions to the company.

Erika Rottenberg is responsible for worldwide legal affairs at LinkedIn, including corporate, commercial, IP, litigation, compliance and privacy matters. Before joining LinkedIn in July 2008, Erika served as Senior Vice President, General Counsel and Secretary, for SumTotal Systems, a talent development enterprise software company. Prior to that, she was Vice President, Strategic Development and General Counsel, at Creative Labs, the company that brought multimedia to the PC. She helped both companies navigate the regulatory policies and challenges specific to technology-centric public companies. Erika started her legal career at the Silicon Valley-based law firm of Cooley Godward. She received her JD from University of California Berkeley’s Boalt Hall School of Law, and her BS in Special and Elementary Education from State University of New York at Geneseo. Erika also serves on the Board of Directors of the Silicon Valley Law Foundation.

Kevin Scott is responsible for software engineering at LinkedIn. Kevin's 20-year career in technology spans both academia and industry as researcher, engineer, and leader. Prior to joining LinkedIn in February of 2011, Kevin oversaw mobile ads engineering at Google, including the integration of Google's $750 million acquisition of AdMob. Prior to its acquisition by Google, Kevin was responsible for engineering and operations at AdMob, the world's leading platform for mobile monetization. Before joining AdMob in 2007, Kevin held numerous leadership positions at Google in search and ads engineering, and was deeply involved with the company's early efforts establishing remote engineering centers, leadership development programs, and faculty outreach to top CS and engineering departments. Kevin is the recipient of a Google Founder's Award, an Intel Ph.D. Fellowship, and an ACM Recognition of Service award. Kevin was a founding member of the ACM Professions Board and sits on the technical advisory boards for a number of startups. Kevin is the co-inventor on a number of pending and issued patents, and is the author or co-author of several peer reviewed scholarly publications. Kevin holds an MS in Computer Science from Wake Forest University and a BS in Computer Science from Lynchburg College.

Steve Sordello oversees financial operations at LinkedIn. Previously, he served as Chief Financial Officer of two Nasdaq publicly-traded companies. In July 2007, Steve joined LinkedIn from TiVo, where he was part of the management team that delivered TiVo’s first-ever quarter of profitability. Prior to that, he was CFO for Ask Jeeves and helped lead the company through a transition from unprofitable back to a profitable, high-margin company. During his tenure there, revenues and earnings grew significantly, and the company’s market value increased from less than $40 million to more than $2 billion when it was acquired by IAC/Interactive Corporation in 2005. Steve has also held senior finance roles at Adobe Systems and Syntex Corporation (acquired by Roche). He holds an MBA and BA from Santa Clara University.

Shannon Stubo has more than 15 years of experience in the corporate communications field and has worked at some of the world’s most innovative and disruptive companies since 1994. She joined LinkedIn in September 2010 as Vice President of Corporate Communications and is responsible for driving the company’s worldwide communications activities, including media relations, financial communications and consumer PR. Prior to joining LinkedIn, she was the Senior Director of Corporate Communications at OpenTable from 2008 to 2010. Before OpenTable, Shannon spent seven years at eBay, where she was most recently Vice President of Corporate Communications. During her tenure at eBay, she lived and worked in Zurich, Switzerland as eBay’s Director of European Communications. Shannon also worked at Yahoo! from 1998 to 2001 and at Intuit from 1994 to 1998. She studied Psychology at Notre Dame de Namur University

Success Stories
Here are just a few of the amazing successes LinkedIn members have had using our site. If you have your own LinkedIn success story you'd like to share.

Chew Lip Heng
What: "Invited to participate in offline opportunities overseas, through contacts made via LinkedIn Groups"
Who: Chew Lip Heng, Director at atomz i! pte. ltd. and carbon interactive pte. ltd.
Where: Singapore
Used LinkedIn to: Establish several groups, as convenient platforms for like-minded individuals to connect and network over shared interests which may not have other platforms for discussion
How: Chew created LinkedIn Groups to help connect interested members with diverse backgrounds. Some of these groups, like “Singapore Red Cross” stemmed from offline activities and helped volunteers stay connected with each other even when not involved in ongoing activities; while others like “High Reliability Organising” started as online platforms which then led to offline meetings and opportunities.

Deepanjali Pandey
What: "Found husband’s missing laptop 15,000 kilometres away, via LinkedIn’s advanced search"
Who: Deepanjali Pandey,  previous managing editor at ACP Magazines (The Singapore Women’s Weekly)
Where: Singapore
Used LinkedIn to: Locate and connect with a fellow traveler who had mistakenly flown off with the wrong laptop, and secure the laptop's safe return
How: Another traveler had mistakenly swapped laptops with Deepanjali’s husband, Surya, at the Mumbai airport. With their only clue being the name of the company marked on the other traveler’s laptop, the couple were able to use LinkedIn’s search functionalities to locate a current employee on the network – one of Surya’s old classmates. One invitation to connect, a phone call and a few emails later; and the HR heads of the company in question had identified and put Surya in contact with the client who had flown to Sweden with his laptop to secure its return – all within just two days.

Avinash Raghava
What: "Engaging delegates on NASSCOM’s LinkedIn Group"
Who: Avinash Raghava, Regional Director - Northern Region at NASSCOM
Where: New Delhi, National Capital Territory of Delhi, India
Used LinkedIn to: Provide an online networking platform for the delegates of NASSCOM, a global trade body, to discuss common issues and identify possible business partners
How: Avinash created NASSCOM EMERGE Forum on LinkedIn Groups to engage with delegates. The forum now has many active discussions on industry issues and best practices. It also enables fellow delegates to post trade leads and build partnerships. NASSCOM is looking to convert this discourse into actual panel topics.

Ernesto Belisario
What: "Italian Lawyer Generates Business Through his International LinkedIn Network"
Where: Rome, Italy
Used LinkedIn to: Build his legal practice by exploring new international connections.
How: Seventy percent of the international connections Ernesto has made through LinkedIn have turned into clients, including business from Brazil, Germany and the US.

Jesse Goldman
What: "Rypple's new LinkedIn Company Page is significantly driving up followers, traffic and participation in the Rypple community on LinkedIn"
Who: Jesse Goldman, head of business development, Rypple
Where: Toronto, Ontario, Canada and San Francisco, California, United States of America
Used LinkedIn to: Get people excited about our company and products, connect with awesome people, recruit top talent, learn fast with focused market research.
How: Rypple was a charter customer in LinkedIn's recent Company Pages launch. "Setting up our page was a breeze and it was really easy to share with our connections and followers. Our page was an instant hit thanks to the network effect created by trusted recommendations," said Jesse. Rypple also leveraged other LinkedIn products, including LinkedIn Polls, LinkedIn Ads and LinkedIn Events.

Andrew Kable
What: "Uses LinkedIn to find talent and recruit candidates in the water sector"
Who: Andrew Kable, director and owner, H2Otalent
Where: Sydney, NSW Australia
Used LinkedIn to: Find talent exclusively in the high-growth, talent-short water sector of Australia.
How: After facing difficulty in finding candidates through job boards, Andrew started using LinkedIn to identify exceptional professionals in his network who possess the special skills required in the water sector.
   
Marco Filippetti
What: "Acquires industry intelligence using LinkedIn Groups and LinkedIn Answers"
Who: Marco Filippetti, senior operations and technology consultant, Embratel
Where: São Paulo, São Paulo, Brazil
Used LinkedIn to: Share market intelligence.
How: Marco keeps his market knowledge updated, maintaining direct contact with business partners and colleagues. He also participates in LinkedIn Groups that help him identify and understand technology trends, movements and actions.

Patrick van Abbema
What: "Consultant builds partnerships and secures contract work in Paris using LinkedIn"
Who: Patrick van Abbema, chief business analyst, AltNexus Inc.
Where: Ottawa, Ontario, Canada
Used LinkedIn to: To build partnerships with organizations in North America and secured several contracts including one in Paris.
How: Using his LinkedIn Connections in LinkedIn Contacts, a colleague introduced Patrick to partners who were looking for his skill set.

Mathias Dehe
What: "German Franchise Business Owner Secured Contract With US Consulting Group via LinkedIn"
Who: Mathias Dehe, chief executive officer of Dehe Consulting UG
Where: Frankfurt, Germany
Used LinkedIn to: Discover new international contacts to grow his business.
How: Created a group on LinkedIn called Franchise in Germany to bring together both German and international franchise business people. His LinkedIn Group now has over 200 members. 

Paul Noon
What: "Fosters trade and builds business relationships through involvement in LinkedIn Groups, Polls and Answers"
Who: Paul Noon, director of trade and investment Australia atUK Trade & Investment
Where: Sydney, NSW Australia
Used LinkedIn to: Promote events, gain industry insights and create new business opportunities.
How: Paul participates in the "UK Professionals in Australia" LinkedIn Group for updates about trade and investment news, policy and industry developments. He also uses LinkedIn Answers to post questions about queries he receives, and uses LinkedIn Polls to guage the feedback from the business community to key UK-Australia policy developments.

Kishore SM
What: "Lands job via LinkedIn, and uses LinkedIn to be more productive and successful thereafter"
Who: Kishore SM, India controller and company secretary, Obopay, Inc.
Where: Bangalore, Karnataka, India
Used LinkedIn to: Land his current job and be highly productive
How: Kishore was referred for his current position at Obopay by one of his LinkedIn Connections. Now, he uses LinkedIn People Search to understand the background and work experience of people sending him meeting requests via email, and to guage the intention of the meeting. He uses LinkedIn every day, and is active on LinkedIn Groups and LinkedIn Answers. He follows competitive companies via LinkedIn Company Pages to gain business insights, and uses LinkedIn Applications like Slideshare and TripIt to collaborate with his connections.

Uriel Alvarado
What: "Grows career from university to senior role through LinkedIn"
Who: Uriel Alvarado, head of marketing - Latin region, Saxo Bank
Where: Copenhagen, Denmark
Used LinkedIn to: Grow his professional network and support his career from post-graduate to current senior role
How: Uriel has been part of LinkedIn from the beginning; he has experienced the network as a post-grad student, as a businessman with personal projects, and now in his role as head of marketing for Saxo Bank's Latin region. As a student, he actively participated in discussion forums, and used the network to look for work and for academics with an interest in his field of study. As a businessman, LinkedIn has helped him build up his network internationally, to include suppliers, partners and sales leads.  

John Klodnicki
What: "Executive Recruited for Senior IBM Position Based on LinkedIn Profile"
Who: John Klodnicki, business development executive, IBM Global Business Services
Where: Philadelphia, Pennsylvania, United States of America
Used LinkedIn to: Thanks to John’s LinkedIn Profile, he was approached by IBM Global Business Services for an exciting new job opportunity.
How: John fastidiously maintained his LinkedIn Profile and contacts in order to continually promote his "personal brand. He was receiving 3-5 serious inquiries per month for business deals or new career opportunities. When IBM reached-out, he took the call and joined IBM in 2009.  

Hervé Bloch
What: "30 Minutes on LinkedIn Each Day Reduces Workload by 30 Percent for French Sales Director"
Who: Hervé Bloch, sales director Come&Stay
Where: Paris, France
Used LinkedIn to: Reduce workload by accessing information and contacts faster.
How: Uses LinkedIn for at least 30 minutes a day, mainly to find qualified contacts, decision-makers and potential customers.

Michael Field
What: "Started a successful LinkedIn Group enabling company directors to network and share insights"
Who: Michael Field, strategy director at Michael Field Pty Ltd
Where: Sydney, NSW Australia
Used LinkedIn to: Establish a group, which has become a value generator for top-tier company directors in Australia and across the globe.
How: Michael created the LinkedIn Group, "Next Director", to assist members in becoming better company directors by sharing insights and engaging in industry debate through the group.
   
Carlos Victor Costa
What: "Brazilian communications manager and his wife use LinkedIn to help relocate family to Spain"
Where: Madrid, Spain
Used LinkedIn to: Find job opportunities in Spain before relocating from Brazil.
How: Needing a job to secure residency and relocate his family from Brazil to Spain, Carlos and his wife used LinkedIn to discover opportunities and apply, eventually landing a position with a communications company and an IT company respectively

T.C.A Jayant
What: "Got Sponsorships for AIESEC International Congress 2010 With LinkedIn"
Who: T.C.A Jayant, Vice President Marketing, AIESEC International Congress 2010 & National Team AIESEC India
Where: Mumbai, Maharashtra, India
Used LinkedIn to: Engage with his connections on LinkedIn to pitch for sponsorships for the AIESEC International Congress 2010
How: LinkedIn with the help of secondary & tertiary networks helped him to connect with the CXO’s of various companies and allowed him to get in touch with them through InMails. This helped him to get meetings with the top executives to pitch for sponsorships for AIESEC International Congress 2010.     

Kevin L. Nichols
What: "Sales Executive Launches Consulting Venture Based on his LinkedIn Connections"
Who: Kevin L. Nichols, president and CEO of KLN Publishing LLC and president of KLN Consulting Group
Where: San Francisco, California, USA
Used LinkedIn to: Kevin uses LinkedIn Groups and LinkedIn Events to get introduced to and create direct leads for his litigation, diversity, and professional/business development consultative practice.
How: Kevin uses his affiliations in various LinkedIn Groups to create warm leads. He uses LinkedIn Events to organize professional mixers so he can introduce his target market to his services. Nichols has been successful at using his LinkedIn Status Updates to draw traffic to his Website and allow potential clients to find him on the internet, avoiding paying for expensive CRM software.

Rogério Lotito
What: "LinkedIn Helps Brazilian Member Expand his Business"
Who: Rogério Lotito, marketing and sales at Inf Service
Where: São Paulo, São Paulo, Brazil
Used LinkedIn to: Invite people to virtual events and to schedule meetings.
How: "My work with virtual events and webcasts is even more simple now that we included LinkedIn in our strategy disclosure. We have already reached more than 2600 visitors and continue to grow in the sustainable events market."

Andrew Campbell
What: "Found his current job through LinkedIn and uses it to generate leads"
Who: Andrew Campbell, country manager at TXT2GET
Where: Sydney, NSW Australia
Used LinkedIn to: Network and identify prospective customers in the media and marketing sector.
How: Andrew used LinkedIn's search functionality to identify prospects, then sent them InMails promoting the company's service. This generated a greater response than cold calls, and helped Andrew convert those leads into customers.

Chris Sheffield
What: "British entrepreneur uses LinkedIn Groups and LinkedIn Answers to find insights and build his LinkedIn Profile"
Who: Chris Sheffield, Founder of Instant Hit
Where: Manchester, England, United Kingdom
Used LinkedIn to: Generate work leads, hiring inquiries and entirely new business opportunities
How: Chris uses LinkedIn Groups to network with people in the same industries and with the same interests to build his LinkedIn Profile. He rec developing new opportunities.

David T. Stevens
What: "Jobseeker lands not one, but two jobs in a row via LinkedIn status updates"
Who: David T. Stevens, event manager at streamlinevents
Where: Emeryville, California, United States of America
Used LinkedIn to: Quickly find work after a lay off, and to change jobs a few years later
How: David frequented networking events for his sales job, following up via LinkedIn with the people he "connected" with at the events. Upon being laid off in 2008, David immediately updated his LinkedIn Status to "I'm up for grabs, who wants me?" and received a phone call that morning on a job lead. He was back to work within a week. In 2011, David was ready for a new opportunity and he once again tapped into his professional network, reconnecting with industry peers. Within just two weeks, David had used his LinkedIn connections to land an interview at streamlinevents, was offered a position and accepted the new job.

Deepak Srinath and Uday Disley
What: "Raised funding via LinkedIn"
Who: Deepak Srinath and Uday Disley,  Co-Founders and Directors at Viedea Capital Advisors
Where: Bangalore, Karnataka, India
Used LinkedIn to: Connect with potential investors and clients for business development
How: Deepak and Uday connected with potential investors in Europe for a Mumbai-based digital firm using their LinkedIn Connections. Even today, most of their business development takes place through the strong LinkedIn network they developed by engaging with their connections.

Shruti Marathe
What: "Got two job offers because of LinkedIn Recommendations”
Who: Shruti Marathe,sales professional, Star TV
Where: Mumbai, Muharashtra, India
Used LinkedIn to: Display her recommendations by former colleagues, which led to contact from two potential employers
How: Shruti networked regularly with colleagues and other professionals during her internship as she was completing her post-graduate studies. Shruti's work was well-appreciated by her colleagues and they wrote LinkedIn Recommendations for her. When she was searching for a job after graduation, she was contacted by two potential employers because they saw the recommendations on her LinkedIn Profile, and she soon had two offer letters in hand.

James Filbird
What: "Consultant Grows Business to $5 Million in Annual Revenue Using LinkedIn”
Where: Hong Kong, China
Used LinkedIn to: James used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn.
How: James uses LinkedIn to get introduced to, and maintain relationships with, like-minded professionals. Using LinkedIn to develop his network has consistently led to new business opportunities for his American-owned, China-based consulting firm.

Peter Taliangis
What: "Sold a house using LinkedIn”
Who: Peter Taliangis, real estate agent, Realty 1
Where: Perth, Western Australia, Australia
Used LinkedIn to: Sell a $300,000 home in Western Australia after being approached on LinkedIn by a prospective buyer. The deal was closed before the official 'open for inspection' even took place.
How: Peter leveraged his strong connection base on LinkedIn by promoting properties - often in geographically-isolated areas - using Status Updates.

Emilio Marquez
What: "Gets return on investment from LinkedIn Premium account”
Where: Madrid, Spain
Used LinkedIn to: Find and contact members to drive attendance at events organized across Spain.
How: Emilio used a LinkedIn Business account to expand his search options and find attendees for his events across Spain. He also uses the Profile Organizer tool to save relevant profiles, and InMails to contact members outside his network.

Ken Nussbaum
What: "CPA Creates Client Opportunities Across the Country Using LinkedIn”
Who: Ken Nussbaum, CPA and consultant, K. Nussbaum & Associates
Where: Richmond, Vermont, United States of America
Used LinkedIn to: Market and network across the globe, generating business both directly and indirectly.
How: In addition to being an active member of a multitude of LinkedIn Groups (like the K. Nussbaum and Associates LinkedIn Group), Ken has numerous recommendations included on his profile. From clients and professional colleagues, the recommendations have been a contributing factor in allowing him to create new relationships, strengthen existing relationships, and draw the attention of individuals seeking his professional services.

Barbara Lemaire
What: "Non-profit connects with key benefactor through LinkedIn”
Where: Albuquerque, New Mexico, United States
Used LinkedIn to: Secure funding for a non-profit organization.
How: While directing development at Barrett Foundation, a non-profit that helps homeless women and children rebuild their lives, Barbara started a LinkedIn Group, “Non-Profit Organizations of New Mexico”. The Group helped Barrett Foundation get noticed by Billington Wines, the maker of Big Tattoo Wines in Virginia, who gives 50 cents of every local sale to a local charity. The company recently entered the New Mexico market and chose Barrett Foundation as their local beneficiary through Barbara's activity in the Group.

Jessie Paul
What: "Started a LinkedIn Group for networking”
Who: Jessie Paul, CEO, PaulWriter
Where: Bangalore, Karnataka, India
Used LinkedIn to: Connect with senior marketing professionals, especially CMOs.
How: Jessie formed the invitation-only LinkedIn Group, "CMO Roundtable" to connect senior marketing professionals. The group's objective is to foster discussions of common industry issues, and foster sharing of best practices. She is also using this group as a platform to cross-pollinate a larger marketing community: the PaulWriter forum.

Nikhita Arora
What: "Because of her LinkedIn Profile a recruiter contacted her for an interview, and she landed the job”
Who: Nikhita Arora, business executive, Madison Outdoor Media
Where: Mumbai, Maharashtra, India
Used LinkedIn to: Catch the eye of a recruiter with her up-to-date LinkedIn Profile.
How: Nikhita maintained an updated profile on LinkedIn and used it to network with mentors from the industry, alumni and other professionals. A recruiter viewed her LinkedIn profile and called her for an interview. Withing 24 hours of the interview being conducted, Nikhita was hired. In her new job, she uses her profile to initiate business meetings with contacts she made online.



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